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Discover the Rich Heritage of Africa

Experience the Beauty and Spirit of a Continent Through Unique Art and Artifacts.

Every Piece is Crafted by Time

Experience the Beauty and Spirit of a Continent Through Unique Art and Artifacts.

The Perfect Blend of Culture and Craft

Experience the Beauty and Spirit of a Continent Through Unique Art and Artifacts.

Discover the Rich Heritage of Africa

Experience the Beauty and Spirit of a Continent Through Unique Art and Artifacts.

Transform Your World and Celebrate Culture

Experience the Beauty and Spirit of a Continent Through Unique Art and Artifacts.

The Perfect Blend of Culture and Craft

Experience the Beauty and Spirit of a Continent Through Unique Art and Artifacts.

Every Piece is Crafted by Time

Experience the Beauty and Spirit of a Continent Through Unique Art and Artifacts.

About Us

Welcome to our online haven of authentic African Art and Beads! Explore handcrafted treasures from diverse artistic traditions, celebrating Africa's rich heritage. Discover unique bead designs, intricate carvings, and sculptures showcasing creativity and history.

★★★★★
My opinion holds that Eliza and her Africa Direct have sold more African Art than any other dealer ever has, worldwide; the record of over 140,000+ individual sales here on eBay alone substantiates that. Her business practice provides a model for others: (1)Accurate descriptions of every item; (2)Professional Packaging; (3)Prompt Shipment; (4)Professional Return Policy; (5)Courteous Communications. As a continuing customer for some 25 years, it has been my pleasure to be so.
Robert C.
★★★★★
As always I was super excited to unwrap the beads and they definitely put a big smile on my face. I will always do my bead collecting with you guys. I trust that what you send me is authentic and as per usual beautiful!!
Anthony B
★★★★★
This beautiful piece is a stunning example of Zulu craftsmanship and culture. This headdress is more than just a fashion accessory. The detailed workmanship and use of traditional techniques reflect a deep respect for Zulu heritage. A true gem for any collection! Thanks for all Michelle.
A Stenus
★★★★★
Beautiful old style pink trade beads very pleased with them the seller was very helpful I will save this seller and buy from them again thanks again for all your help
Ebay Customer
★★★★★
Africa Direct is great! A huge selection of merchandise in a wide range of prices. Items are well-documented and the age and condition of items clearly stated. Information is very good. Service and communication are excellent.
GLC
★★★★★
I would like to thank you for working with me on my order. I really appreciate it. The value you have for your customers shows in the service you provide and for this I am looking forward to doing business with you for many years to come. Thanks again.
J GARCIA
★★★★★
Imagine my delight (and surprise) to receive your package less than 24 hours after you mailed it. To say I am happy with my purchases is an understatement. As always, it is a pleasure to buy from you. Many thanks for quality items and excellent service.
M SKURNIK
★★★★★
Thanks as always and looking forward to receiving this beautiful selection of Venetian beads. You guys make the world a better place.
NAOMI
The Influence of African Art on Modern Artists and Design

The Influence of African Art on Modern Artists and Design

The profound influence of African art on modern art and design is a dynamic and multifaceted phenomenon that has significantly shaped the development of 20th-century visual culture. With its distinct aesthetic, spiritual depth, and emphasis on abstraction, African art presented a radical departure from the Western artistic traditions rooted in classical representation. This influence is particularly evident in the works of modern artists and designers who sought to challenge established norms and embrace new forms of expression. From early avant-garde movements to contemporary design, African art’s impact has played a central role in redefining aesthetic standards and reshaping the visual language of modernity.

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Dan Bird Masks

Dan Bird Masks

Settled in the mountainous regions of Côte d’Ivoire neighboring Liberia, the Dan people are renowned for their artistry and intricate cultural traditions. Among their most iconic creations are large wooden spoons and dark hardwood masks, including the famous "Ge Gon" or "mask of wisdom". This mask uniquely blends the human face with the form of a bird’s beak, symbolizing wisdom and the connection between the physical and spiritual worlds.

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Bead Trading display

Trade Beads: An Exchange of History and Culture

Trade beads are believed to have been introduced to Africa from Portugal around the 4th century, marking the beginning of the African-European trade era. However, evidence suggests indigenous glass production in West Africa predates extensive contact with other glassmaking regions, notably in the ‘Ife Empire’ of Southwestern Nigeria. Excavations at Igbo Olokun, a site in northern Ife, have uncovered glass beads, crucibles, and debris dating from the 11th to 15th centuries. Colorants such as manganese, iron, cobalt, and copper created various shades, including dichroic blue and green, with waste fragments confirming local production. 
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